Matthew Marcus

Driving Growth, Innovation, and Excellence in the Adventure Industry

With over 25 years of expertise in the adventure industry, Matt leads the charge in equipping courses with the essential gear they need to provide unforgettable experiences for both guests and staff. As the driving force behind CDI's High Country Hardware division, he oversees a comprehensive portfolio of operational equipment, including harnesses, helmets, trolleys, Rocks Edge gloves, tethers, and more.

Beyond his role as a gear guru, Matt is a strategic mastermind, responsible for crafting and executing innovative sales and marketing strategies that fuel business growth and boost revenue. His deep understanding of the sales and marketing landscape, combined with his knack for building meaningful client relationships, has earned him a reputation as a trusted expert and industry thought leader.

Known for his collaborative spirit and happy-go-lucky approach, Matt excels at bringing cross-functional teams together to achieve ambitious goals. His analytical mindset and ability to juggle complex projects make him an invaluable asset to Challenge Design Innovations.

When he's not driving success at CDI, Matt brings his energy, creativity, and passion for the industry to every project he tackles. His contributions have played a pivotal role in shaping the company's ongoing success and its reputation for excellence.